Instructional Designer & Creative Storyteller

Designing the chapter that changes everything

I craft e-learning, microlearning, and performance tools that are engaging, meaningful, and built for real people. With a background spanning jewelry design, 3D modelling, and global corporate training at Amazon, I bring a genuinely creative eye to every learning challenge I take on.

Raffaella Sammarco
20+
Projects completed
75h
Largest course built
3
Learning formats
Selected work
E-learning · Workshop Articulate Rise

AI & LLM Adoption Training for Corporate Teams

Helping corporate employees move from curiosity to confidence with AI tools, through an immersive scenario-driven workshop.

Challenge
Teams were intrigued by AI tools but lacked a structured framework to use them effectively and responsibly in their daily work.
Solution
A blended workshop combining video instruction, live demonstrations, and hands-on practice, designed to build both knowledge and practical confidence.
Result
Strong satisfaction scores, with participants reporting immediate application of skills in their role after the session.
Articulate Rise AI literacy Workshop facilitation Video instruction Corporate training
▶ Workshop recording preview
LLM Workshop preview

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▶ Course highlight reel
LLM Course highlight preview

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Microlearning 10 min · Articulate Rise

Selection Central Data Augmenter

A focused 10-minute module training associates on a new advanced tool workflow, designed so it never overwhelms them mid-task.

Challenge
Associates needed to learn an advanced system feature that only activates after multiple prerequisite steps, making context and timing critical.
Solution
A 10-step guided microlearning module with real UI screenshots and a character guide, built in Articulate Rise for clarity and ease of use.
Result
Confident, independent task execution with reduced support queries and improved processing accuracy.
Articulate Rise Microlearning Systems training Step-by-step
📄 Course preview
Selection Central Data Augmenter course preview

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Blended programme 40 hours · Articulate Rise + Canva

From Entry-Level to Financial Specialist

An immersive 40-hour programme that transforms new associates into confident financial specialists through real case-based learning.

Challenge
New agents lacked the confidence and know-how to handle complex financial queries, order resolutions, reimbursements, and lost item claims, leading to unnecessary escalations.
Solution
A 40-hour blended programme combining Articulate Rise modules with Canva-designed job aids and real case studies, giving learners structured theory and hands-on practice from day one.
Result
Significant drop in escalation rates and higher customer satisfaction scores, with agents reporting feeling fully prepared for real cases.
Articulate Rise Canva Case studies Onboarding Finance Blended learning
📄 Associate guide preview
Financial Transactions Associate Guide preview

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Job aid Quick reference · Canva

Essential Components of PAA Communication

A clear, structured reference guide that breaks down the 3 components of effective PAA communication into instantly actionable guidance.

Challenge
Customer-facing associates struggled with inconsistent communication in PAA workflows, especially around issue paraphrasing, root cause explanation, and expectation setting.
Solution
A visually structured Canva job aid covering the 3 core PAA components, Issue Paraphrase, Root Cause Communication, and Managing SP Expectations, with clear bullet-point guidance for each.
Result
Adopted as a go-to desk reference, with satisfaction scores showing improved communication consistency across the team.
Canva Performance support Communication skills Job aid
📄 Job aid preview
Essential Components of PAA Communication job aid

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Visual job aid Quick reference · Canva

Earn Trust through Communication

An intuitive visual reference that fits 3 key communication principles, 4 paraphrasing steps, and 7 PAA best practices onto a single page.

Challenge
Professionals knew the theory of good communication but struggled to apply it consistently, especially when managing customer expectations under time pressure.
Solution
A single-page visual infographic designed in Canva, distilling 3 key principles, 4 mindful paraphrasing steps, and 7 PAA best practices into a format anyone can scan and apply within seconds.
Result
Used as a pre-call prompt across the team, with satisfaction scores reflecting a measurable improvement in interaction quality.
Canva Visual design Infographic Performance support Trust-building
📄 Job aid preview
Earn Trust through Communication job aid

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About
Raffaella Sammarco
Raffaella Sammarco
Instructional Designer & Creative Storyteller
7 years at Amazon · EMEA, MENA, US & APAC · PMP® · Italian, English, Spanish
LinkedIn →

I came to instructional design through a genuinely unusual path. I started as a jewellery designer, studying at IED Milan, working in Bali and Malta, designing collections from concept to prototype. That world taught me visual thinking, attention to detail, and how to make something beautiful that also works.

Over 7 years at Amazon I moved through investigation, quality assurance, and employee engagement before landing in Learning & Design, where everything clicked. I discovered I could use that same creative instinct to build learning experiences that are not just functional, but genuinely engaging.

Today I design e-learning, blended programs, and performance tools for global teams. I am multilingual, PMP certified, and always looking for the unexpected angle that makes a learning experience stick.

L&D Tools
Articulate Rise
Articulate Storyline
Vyond
Canva
Design
AutoCAD
Rhinoceros 3D
Product photography
Visual storytelling
Languages
Italian (native)
English (C1)
Spanish (B2)
Certified
PMP® (PMI)
Jewellery Design — IED Milan
EF English C1
PADI Divemaster
Amazon 2019–2026 Global L&D EMEA · MENA · APAC · US Jewellery Designer IED Milan PMP® Certified PADI Divemaster 🤿